The Renewable Energy Adoption in Sustainability Practices for Sustainable Competitive Advantages in Pakistan Context
Year: 2026
Type: article
Study design: Observational Study
Abstract: The purpose of this paper is to find out the impact of renewable energy adoption on sustainable performance and sustainable competitive advantage (SCA) in the power sector of Pakistan. Data from 275 employees in Pakistan's power sector were analyzed using a quantitative method. The Statistical Package for the Social Sciences (SPSS) was used to analyze data collected from respondents' responses. Results from our study showed that renewable energy has positive effects on firm efficiency, cost reduction, and corporate reputation, which contribute to SCA. Our results show that renewable energy is important, as it supports firms in performing their sustainability functions while linking them to corporate objectives. As such, these results are useful for businesses that wish to position themselves positively in their markets by implementing sustainable practices. In addition, the results have shown how renewable energy contributes to long-term SCA and thereby expands the existing knowledge base regarding business sustainability and strategic management. Finally, we offer policymakers and business leaders guidance on implementing sustainability efforts.
Institution: Institute of Management Sciences Lahore
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7204003772