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Predicting Early Purchase Intent in eCommerce via Behavioral Analysis using Machine Learning

Year: 2026

Type: conference-paper

Source: International Conference on Smart Systems and Inventive Technology (ICSSIT)

DOI: 10.1109/icssit69151.2026.11656627

Authors: Tharun S V, Arth Mishra, Shreyas Pai K, U. Shivani Sri Varshini, G. Pradeep Reddy

Institution: Manipal Academy of Higher Education

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204145331

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Cites: 13

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