Work

Eco-Celebrity Endorsements and Consumer Psychology: A Neuromarketing Perspective on Green Brands

Year: 2026

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.7353587

Authors: Md Rohibul Islam, Kazi Md. Yusuf, Md. Asaduzzaman Babu, Dr. Md. Abdur Rouf, Mst. Irin Akter Lima, Md. Sadat Salim Islam

Institution: Hajee Mohammad Danesh Science and Technology University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: green

OpenAlex ID: W7204270372

Cites: 57

Cited by:

Related to: 10