Year: 2025
Type: conference-paper
Abstract: This article analyzes the differences between different cultures in the field of advertising and marketing. In the process of globalization, taking into account cultural factors is important for success in international markets. The study highlights the differences in consumer values, advertising styles, and marketing strategies in different countries, based on Hofstede's theory of cultural dimensions.
Institution: Chirchik State Pedagogical University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W7204277734