Year: 2026
Type: conference-paper
Abstract: In an environment characterized by intense global competition, increasingly demanding consumer expectations regarding responsible business practices, and stricter regulatory frameworks in environmental protection and social responsibility, sustainability has become one of the most significant factors influencing the long-term business success and competitiveness of companies in the textile industry. The subject of this research is corporate sustainability as a factor affecting the competitiveness of companies operating in the contemporary textile industry. The research problem focuses on determining the role of implementing corporate sustainability principles in enhancing competitiveness in the modern textile industry, as well as identifying the benefits of integrating sustainable practices into business strategies and operational processes. The aim of the paper is to analyze the importance of corporate sustainability as a competitive factor in the contemporary textile industry, with particular emphasis on how implementing sustainable business practices improves market position and ensures the long-term sustainable competitiveness of textile companies. The study is based on the assumption that corporate sustainability positively influences companies' ability in the textile industry to respond to market demands, optimize resource utilization, and develop stronger relationships with consumers and other stakeholders. Based on an analysis of relevant scientific and professional literature, it is concluded that corporate sustainability represents a strategic instrument for enhancing competitiveness and creating long-term value in the contemporary textile industry.
DOI: 10.5937/ct_iti26351j
Institutions: University of Belgrade, Metropolitan University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W7204465131