Work

Leveraging AI to Transform the Customer Journey

Year: 2025

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-8588-3.ch003

Authors: Nitin Patwa, Roshni Paul

Institution: S P Jain School of Global Management

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204471400

FWCI:

Cites: 44

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Related to: 10