Work

Algorithmic amplification and moral risk in athlete marketing: a conceptual model of platform-driven “CP” consumption in Chinese sport

Year: 2026

Type: article

Source: International Journal of Ethics and Systems

DOI: 10.1108/ijoes-04-2026-0314

Authors: Han Li, Xufeng Zhang

Institution: Open University of China

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204748792

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Cites: 65

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Related to: 10