Work

Exploring corporate and product-level associations in the motorcycle industry

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-12-2025-8662

Authors: Yukako Wada, Yoshifumi Bizen, Masayuki Takatori, Tadao Isaka

Institutions: Ritsumeikan University, Juntendo University, Kokugakuin University, Yamaha Motor Co., Ltd. (Japan)

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204994605

FWCI:

Cites: 58

Cited by:

Related to: 10