テニスレッスンにおけるベネフィット・セグメンテーションに関する研究
Year: 2002
Type: article
Study design: Observational Study
Abstract: In the modern society the role of the marketing in the enterprise and organization are becoming big still more and be faced with many marketing problems very even in the sports organization. Marketing inclination such that it satisfies the needs and wants of the consumer as premise for the solution of the problem, planning it make is necessary. Thereupon, I perceived this study to the market segmentation strategy from the purpose that clarifies the target market. The purpose of this study was to confirm the efficacy as the segment standard that perceive to the benefit of the consumer. And, this study carried out the questionnaire survey to tennis lesson participants, examined the market segmentation strategy in the tennis lesson business, by the benefit segmentation. As a result, following suggestions were obtained: 1. Benefit segmentation was confirmed that effective segment for satisfactory degree. 2. Target market became evident to grasp the characteristic of benefit segmentation.
DOI: 10.34349/00000762
Language: Japanese
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7207835833