Work

Generation Z’s Perception of Green Products and Price Sensitivity in Indonesia

Year: 2026

Type: conference-paper

Source: Lecture notes in networks and systems

DOI: 10.1007/978-3-032-27371-0_7

Authors: Diena Dwidienawati, Joseph Purnomo, Soraya Agustina Situmorang, Anton Dwi Fitriyanto

Institution: Binus University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7208838217

FWCI:

Cites: 11

Cited by:

Related to: 10