Work

AI-Driven Hyper-Personalisation in the Service Industry: Post-Segmentation Marketing

Year: 2026

Type: book-chapter

Study design: Observational Study

Source: Advances in computational intelligence and robotics book series

DOI: 10.4018/979-8-3373-9159-5.ch001

Authors: Piali Haldar, Dev Kumar Mandal

Institution: Brainware University

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7213409753

FWCI:

Cites: 22

Cited by:

Related to: 10