Work

The Essence and Role of Pr Activities of the Organization

Year: 2024

Type: article

Abstract: The article provides a brief history of the emergence of the term PR. Various interpretations of the definition of the essence of this term from the point of view of different authors are given. The functions, goals and objectives of PR activities in modern commercial organizations are defined. Classifications of this type of marketing activity are shown. Irrefutable evidence of the positive impact of PR activities on the evolution of commercial structures is provided. It is concluded that effective PR activities of an organization can increase the sustainability of this organization and its competitiveness.

Source: International Multidisciplinary Journal for Research & Development

Author: Alimova Shamsiya Abidovna

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7215420677

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