Work

Assessment of The Impact of Territorial Factors on Marketing Decisions in The B2B Market of Textile Enterprises

Year: 2026

Type: article

Abstract: This study systematically examined the impact of regional factors on marketing decisions of textile enterprises in the B2B market. Economic, institutional, infrastructural, socio-cultural, and resource-demographic factors were classified, and their influence mechanisms on product, pricing, distribution, communication, and partner selection decisions were identified. Based on a theoretical approach, an integrative conceptual model was developed to transform regional factors into marketing decisions. The model was illustrated using the example of Uzbekistanʼs textile industry. The findings demonstrated the direct role of regional conditions in shaping marketing strategies and provided a basis for adaptive management approaches.

Source: Central Asian Journal of Innovations on Tourism Management and Finance

DOI: 10.51699/cajitmf.v7i2.1254

Author: Kadambayevna , Sapayeva Nilufar

Institution: Urgench State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W7219656160

FWCI:

Cites: 4

Cited by:

Related to: 10