Work

Markenbildung im digitalen Zeitalter: Alles neu, nichts anders?

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-03298-2_11

Author: Michaela Jausen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W72198786

FWCI: 6.782

Cites: 17

Cited by: 6

Related to: 10