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Ai-based Customer Behavior Prediction Models in E-commerce Platforms: a Machine Learning Approach to Behavioral Analytics and Purchase Decision Forecasting

Year: 2026

Type: article

Abstract: This article studies models for predicting customer behavior based on artificial intelligence in e-commerce platforms. Systems for predicting consumer purchase decisions using machine learning algorithms are analyzed. The study explores the possibilities of increasing the accuracy of forecasts based on customer behavior data.

Source: Arabian journal of science.

Author: Danayeva Zulhumor Abdusodiq kizi ,Ulugmurodov Farxod Faxriddinovich

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7219954331

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