Sistema multiagente para la personalización de la atención hotelera a través de la televisión inteligente
Year: 2022
Type: article
Abstract: Hotel management generates a large volume of data that is collected from different computer systems network connected . Updated literature show smart TV (iTV) as the most appropriate device to show personalized and interactive information to customers and register their prefered actions, products and services. Application of data mining techniques allow to manage large volumes of data and helps to predict the behavior of customers, support market analysis and create strategies based on trend analysis. Current literature responds to data processing of a single hotel, which limits decision making by not taking into account the mobility of customers and the integration of information from a hotel chain. In this paper, a new multi-agent approach is presented to achieve personalized hotel attention taking into account the integration of the data obtained through IT devices (specifically the iTV) belonging to a hotel chain.
Institution: Polytechnic José Antonio Echeverría
Language: Spanish
Topic: AI in Service Interactions
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7220177599