Work

Knowledge flows and service encounters in digital retail: a bibliometric mapping of cross-buying and customer relationship expansion research (2000–2026)

Year: 2026

Type: article

Source: Global Knowledge, Memory and Communication

DOI: 10.1108/gkmc-09-2025-0702

Authors: Ranjan Kumar, Mudit Gera, Dharminder Kumar Batra

Institution: International Management Institute

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7223663958

FWCI:

Cites: 47

Cited by:

Related to: 10