Work

The relationship among price fairness, attitude, and behavioral intention in the use of smartwatches for exercise: The moderating effect of customization

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Tourism and Hospitality Research

DOI: 10.21298/ijthr.2026.10.40.5.175

Authors: Jimin Shim, Jaeseok Lee, Joonho Moon

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225656182

FWCI:

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Related to: 10