Work

Real-Time Predictive Analytics Model for Personalized and Adaptive Customer Relationship Management in Retail

Year: 2026

Type: conference-paper

DOI: 10.1109/icssetes69816.2026.11764903

Authors: Suganya Ravichandramohan, B. Hariharan, Prashant Bhavarlal Chordiya, J. Madhubala, Maki Mahdi Abdulhasan, Shinki Katyayani Pandey

Institutions: Paavai Engineering College, St. Joseph's Institute of Technology, Nallamuthu Gounder Mahalingam College, Al-Nisour University, Kalinga University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225835329

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