Work

Green Power Marketing in Retail Competition: An Early Assessment

Year: 1999

Type: report

Abstract: Green power marketing-the business of selling electricity products or services based in part on their environmental values-is still in an early stage of development. This Topical Issues Brief presents a summary of early results with green power marketing under retail competition, covering both fully competitive markets and relevant direct access pilot programs. The brief provides an overview of green products that are or were offered, and discusses consumers' interest in these products. Critical issues that will impact the availability and success of green power products under retail competition are highlighted.

DOI: 10.2172/6730

Authors: R Wiser, J Fang, K Porter, A Houston

Institutions: Lawrence Berkeley National Laboratory, National Laboratory of the Rockies

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Affordable and clean energy

Open Access status: gold

Funders: U.S. Department of Energy, National Renewable Energy Laboratory, Lawrence Berkeley National Laboratory

OpenAlex ID: W72772505

Cites: 21

Cited by: 26

Related to: 10