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Successful new service development: A study of the hotel industry in Germany
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Year:
2003
Type:
dissertation
Source:
Otago University Research Archive (University of Otago)
Author:
Michael C. Ottenbacher
Language:
English
Topic:
Service and Product Innovation
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
SDG:
Decent work and economic growth
Open Access status:
closed
OpenAlex ID:
W73701729
Cites:
265
Cited by:
2
Related to:
10