Work

Value Appeals in Chinese Television Advertising for Automobiles: A Content Analysis

Year: 2013

Type: book-chapter

Source: EAA series

DOI: 10.1007/978-3-658-02365-2_19

Authors: Liyong Wang, Carolus L. C. Praet

Institution: Otaru University of Commerce

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W75813544

FWCI:

Cites: 36

Cited by: 1

Related to: 10