Work

Value Co-creation With Customers Through Design Toolkits: the Importance of Preference Fit and Psychological Ownership

Year: 2011

Type: other

Source: Research Online (University of Wollongong)

Authors: Tingru Cui, Hua Ye, Hock‐Hai Teo

Institution: National University of Singapore

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7713675

Cites: 26

Cited by: 1

Related to: 10