Work

Ressourcenorientierte Markenführung im Zeitschriftengeschäft

Year: 2009

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8265-0_9

Authors: Jürgen Althans, Gerd Brüne

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W80444697

FWCI:

Cites: 15

Cited by: 2

Related to: 10