Work

Efficiency of the Process and Maximization of Results from Communication Efforts: Proposition and Test of a Model to Evaluate the Mix of Conventional Media and Interactive Media.

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-10912-1_23

Authors: Áurea Helena Puga Ribeiro, Plínio Reis Monteiro, Raquel Robbe, Daniela Vilaça, Timotheo Silveira

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W82029347

FWCI:

Cites: 6

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Related to: 10