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Co-creation and value creation in commercial experiences

Year: 2013

Type: conference-paper

Source: Bond University Research Portal (Bond University)

Authors: Susanne Poulsson, Sudhir H. Kalé

Institutions: BI Norwegian Business School, Bond University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W849412997

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