Work

How Informative Are Chinese Television Commercials?

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-08132-4_9

Authors: Liyong Wang, Carolus L. C. Praet

Institution: Otaru University of Commerce

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W84947752

FWCI:

Cites: 33

Cited by:

Related to: 10