Work

Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events

Year: 2013

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-14-02-2013-b005

Authors: Masayuki Yoshida, Jeffrey D James, J. Joseph Cronin

Institutions: Biwako Seikei Sport College, Florida State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Seikei University

OpenAlex ID: W90875381

FWCI: 6.605

Cites: 50

Cited by: 62

Related to: 10