Work

Strategien des Customer Relationship Management

Year: 2001

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-86955-5_6

Authors: Heinrich Holland, Christian Huldi, Holger Kuhfuß, Martin Nitsche

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W91629927

FWCI:

Cites:

Cited by: 2

Related to: 10