Work

Amalgamation of Statistics and Data Mining Techniques: Explorations in Customer Lifetime Value Modeling

Year: 2005

Type: book-chapter

Source: Kluwer Academic Publishers eBooks

DOI: 10.1007/0-306-46991-x_10

Authors: D. R. Mani, James Drew, Andrew Betz, Piew Datta

Institution: GTE (United States)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W93595780

FWCI: 2.013

Cites: 23

Cited by: 2

Related to: 10