Work

The soccer club-sponsor relationship: identifying the critical variables for success

Year: 2007

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-08-04-2007-b003

Authors: André W Böhler, Troy W Heffernan, Paul J Hewson

Institutions: Hochschule Fresenius Heidelberg, University of Plymouth

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W94256200

FWCI: 2.361

Cites: 66

Cited by: 24

Related to: 10