Work

Advertising: An Integrated Marketing Communication Perspective

Year: 2020

Type: book

Source: McGraw-Hill eBooks

Author: George E. Belch

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W95115532

FWCI: 8.541

Cites:

Cited by: 56

Related to: 10