Work

All you need is Love: Assessing Consumers' Brand Love

Year: 2009

Type: article

Authors: Hans H. Bauer, Carmen‐Maria Albrecht, Daniel Heinrich

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W95608965

FWCI: 0.787

Cites: 11

Cited by: 55

Related to: 10