OpenAlex | Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel

Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel

Work

Year: 2006

Type: article

Abstract: We analyze a scenario where a manufacturer with a traditional channel partner opens up a direct channel in competition with the traditional channel. We first consider that in order to mitigate channel... more

Source: Production and Operations Management

Authors Kyle Cattani, Wendell Gilland, H. Sebastian Heese, Jayashankar M. Swaminathan

Institutions Indiana University Bloomington, University of North Carolina at Chapel Hill

Cites: 14

Cited by: 625

Related to: 10

FWCI: 27.34

Citation percentile (by year/subfield): 99.98

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Sustainable Development Goal Partnerships for the goals

Open Access status: green