OpenAlex | An Examination of Selected Marketing Mix Elements and Brand Equity

An Examination of Selected Marketing Mix Elements and Brand Equity

Work

Year: 2000

Type: article

Source: Journal of the Academy of Marketing Science

Authors Bong-Goo Yoo, Naveen Donthu, Sungho Lee

Institutions St. Cloud State University, Georgia State University, University of Seoul

Cites: 58

Cited by: 3,237

Related to: 10

FWCI: 30.5

Citation percentile (by year/subfield): 98.25

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed