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Nimit Gupta

Observed name: Dr. Nimit Gupta
ORCID: 0000-0002-9207-2620
Observed ORCID: 0000-0002-9207-2620
OpenAlex ID: A5001978668
Who is making the decisions? How retail managers can use the power of ChatGPT
2023 · Anuj Kumar, Nimit Gupta, et al. · Journal of Business Strategy · 81
Impact of sales promotion on consumer buying behavior in the apparel industry
2024 · Manish Mishra, Rohit Kushwaha, et al. · Cogent Business & Management · 64
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Permission marketing: a systematic review of 22 Years of research
2023 · Swapnarag Swain, Charles Jebarajakirthy, et al. · Marketing Intelligence & Planning · 34
Artificial Intelligence: Technology 4.0 as a solution for healthcare workers during COVID-19 pandemic
2021 · Anuj Kumar, Purvi Pujari, et al. · Acta Universitatis Bohemiae Meridionalis · 33
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Anxiety, mental health, job insecurity and workplace challenges: exploring the well-being of women gig workers in the gig economy
2024 · Ramya Singh, Archana Sharma, et al. · Mental Health and Social Inclusion · 32
Survey data to evaluate consumer behaviour and consumption pattern of sustainable apparel: A study on consumer awareness level
2023 · Manish Mishra, Rohit Kushwaha, et al. · Data in Brief · 17
Paid, Owned and Earned Media Research: A Mixed Review, Reflections and Agendas for Future Research
2024 · Sudharshini Vasan, Akshat Aditya Rao, et al. · FIIB Business Review · 8
Nursing on the edge: An empirical exploration of gig workers in healthcare and the unseen impacts on the nursing profession
2024 · Ramya Singh, Archana Sharma, et al. · THE SCIENTIFIC TEMPER · 7
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Moving towards a sustainable world with the circular economy practices concerning the SMEs in Visakhapatnam’s ice-cream industry
2023 · Mukesh Kondala, Sai Sudhakar Nudurupati, et al. · Journal of Autonomous Intelligence · 6
Investigating the opportunities and challenges influencing consumer purchase behaviors and media influence in online food ordering: a thematic analysis
2025 · Sudharshini Vasan, Akshat Aditya Rao, et al. · British Food Journal · 5
Examining the impact of advertising, firm-generated content, and user-generated content on customers’ propensity to buy food online
2025 · Sudharshini Vasan, Akshat Aditya Rao, et al. · Future Business Journal · 4
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Message strategy of promotional e-mails in India: a content analysis
2019 · N.A. Utkarsh, Nimit Gupta · International Journal of Electronic Marketing and Retailing · 4
Innovation is a need or a tool to survive the competition : A study on the perception of rural MSMEs towards the adoption of innovation
2023 · Anuj Kumar, Shafique Ahmed, et al. · Journal of Statistics and Management Systems · 3
Milkiana Cattle feed- an entrepreneurial saga of business integration: case study
2021 · Anuj Kumar, Nimit Gupta, et al. · Small Enterprise Research · 3
Perception toward Permission- based E-mails in Banks
2017 · Nimit Gupta, Sudhir Rana · Jindal Journal of Business Research · 3
Permission marketing: antecedents, impact and future
2015 · Nimit Gupta · International Journal of Teaching and Case Studies · 3
Covid-19 Interior Security Tracking System Based on the Artificial Intelligence
2022 · Alim Al Ayub Ahmed, Nimit Gupta, et al. · Smart innovation, systems and technologies · 2
Bank Email Marketing: Creating Customer Relations with Permission
2013 · Vikas Nath, Nimit Gupta · International Journal on Customer Relations · 2
In the Realm of Permission Marketing
2006 · Vikas Nath, Nimit Gupta · Review of Professional Management- A Journal of New Delhi Institute of Management · 2
Analyzing the impact of paid, owned and earned media on consumer purchase behavior and the moderating role of age in the online food ordering landscape
2025 · Sudharshini Vasan, Akshat Aditya Rao, et al. · American Journal of Business · 1
8 Investigating Social and Environmental Impacts of the Indian Clothing Sector
2023 · Manish Mishra, Rohit Kushwaha, et al. · De Gruyter eBooks · 1
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Review of Telemedicine and E-health: A bibliometric analysis
2023 · Anuj Kumar, Sangeet Kaur Sandhu, et al. · Asia Pacific Journal of Health Management · 1
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"Integration between Technological Advancement, Economic Opportunities, and Social Realities of Gig Workers: Employment Challenges And Opportunities"
2023 · Ramya Singh, Dr. Archana Sharma, et al. · SSRN Electronic Journal · 1
Deepika Store: A Dilemma of Being Sustainable or Profitable
2022 · Nimit Gupta, Anuj Kumar · Springer eBooks · 1
Xiaomi’s Journey in India: A Roller Coaster Ride
2020 · Anuj Kumar, Nishu Ayedee, et al. · SSRN Electronic Journal · 1
Works count: 45
Citation count: 326
H-index: 7
I10-index: 6
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