Work

Message strategy of promotional e-mails in India: a content analysis

Year: 2019

Type: article

Source: International Journal of Electronic Marketing and Retailing

DOI: 10.1504/ijemr.2019.104212

Authors: N.A. Utkarsh, Nimit Gupta

Institutions: T A Pai Management Institute, Fortune Institute of International Business

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2995032070

FWCI: 1.059

Cites:

Cited by: 4

Related to: 10