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Klement Podnar

Observed names: K. Podnar, KLEMENT PODNAR, Podnar, Klement
ORCID: 0000-0001-9887-925X
Observed ORCID: 0000-0001-9887-925X
OpenAlex ID: A5002728727
The role of consumer–brand identification in building brand relationships
2011 · Urška Tuškej, Urša Golob, et al. · Journal of Business Research · 750
CSR expectations: the focus of corporate marketing
2007 · Klement Podnar, Urša Golob · Corporate Communications An International Journal · 291
CSR communication: quo vadis ?
2013 · Urša Golob, Klement Podnar, et al. · Corporate Communications An International Journal · 199
Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media
2017 · Urška Tuškej, Klement Podnar · Journal of Product & Brand Management · 177
Guest Editorial: Communicating Corporate Social Responsibility
2008 · Klement Podnar · Journal of Marketing Communications · 176
Sustainability communication
2022 · Urša Golob, Klement Podnar, et al. · International Journal of Advertising · 162
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A Dynamic Review of the Emergence of Corporate Social Responsibility Communication
2019 · Nataša Verk, Urša Golob, et al. · Journal of Business Ethics · 140
The interplay of past consumption, attitudes and personal norms in organic food buying
2019 · Mateja Kos Koklic, Urša Golob, et al. · Appetite · 135
Corporate brand orientation: Identity, internal images, and corporate identification matters
2021 · John M.T. Balmer, Klement Podnar · Journal of Business Research · 123
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The bad, the ugly and the good: new challenges for CSR communication
2015 · Wim J.L. Elving, Ursa Golob, et al. · Corporate Communications An International Journal · 96
The importance of corporate social responsibility for responsible consumption: Exploring moral motivations of consumers
2018 · Urša Golob, Klement Podnar, et al. · Corporate Social Responsibility and Environmental Management · 85
Critical points of CSR ‐related stakeholder dialogue in practice
2014 · Ursa Golob, Klement Podnar · Business Ethics A European Review · 84
Corporate marketing and the role of internal CSR in employees’ life satisfaction: Exploring the relationship between work and non-work domains
2021 · Urša Golob, Klement Podnar · Journal of Business Research · 81
The role of environmentally conscious purchase behaviour and green scepticism in organic food consumption
2018 · Ursa Golob, Mateja Kos Koklic, et al. · British Food Journal · 78
Towards a Categorization of Stakeholder Groups: An Empirical Verification of a Three‐Level Model
2006 · Klement Podnar, Zlatko Jancic · Journal of Marketing Communications · 76
Researching CSR and brands in the here and now: an integrative perspective
2018 · Urša Golob, Klement Podnar · Journal of Brand Management · 70
The Effect of Word of Mouth on Consumers’ Attitudes Toward Products and Their Purchase Probability
2012 · Klement Podnar, Pina Javernik · Journal of Promotion Management · 63
Corporate Communication
2014 · Klement Podnar · Routledge eBooks · 46
Corporate Social Responsibility Communication and Dialogue
2011 · Urša Golob, Klement Podnar · Wiley eBooks · 44
Brands and activism: ecosystem and paradoxes
2024 · Klement Podnar, Urša Golob · Journal of Brand Management · 42
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The Quest for the Corporate Reputation Definition: Lessons from the Interconnection Model of Identity, Image, and Reputation
2017 · Klement Podnar, Urša Golob · Corporate Reputation Review · 41
The communicative stance of CSR: reflections on the value of CSR communication
2017 · Ursa Golob, Natasa Verk, et al. · Corporate Communications An International Journal · 39
Exploring selected antecedents of consumer–brand identification
2018 · Urška Tuškej, Klement Podnar · Baltic Journal of Management · 33
Corporate Social Responsibility as a Messy Problem: Linking Systems and Sensemaking Perspectives
2013 · Urša Golob, Trine Susanne Johansen, et al. · Systemic Practice and Action Research · 33
Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe
2006 · Johan Van Rekom, Gabriele Jacobs, et al. · Journal of Brand Management · 33
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Works count: 115
Citation count: 3,486
H-index: 27
I10-index: 43
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