Work

The Effect of Word of Mouth on Consumers’ Attitudes Toward Products and Their Purchase Probability

Year: 2012

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2012.668426

Authors: Klement Podnar, Pina Javernik

Institution: University of Ljubljana

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2035536152

FWCI: 4.992

Cites: 64

Cited by: 63

Related to: 10