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Sunčana Piri Rajh

Observed names: Piri Rajh, Sunčana, Suncana Piri Rajh, Suncana Piri‐Rajh
ORCID: 0000-0001-7715-1518
Observed ORCID: 0000-0001-7715-1518
OpenAlex ID: A5005261815
Market segmentation on the basis of food‐related lifestyles of Croatian families
2003 · Tanja Kesic´, Suncana Piri‐Rajh · British Food Journal · 73
Antecedents of food-related consumer decision-making styles
2014 · Ivan-Damir Anić, Suncana Piri Rajh, et al. · British Food Journal · 44
Organizational buying decision approaches in manufacturing industry: developing measures and typology
2017 · Dubravka Sinčić Ćorić, Ivan-Damir Anić, et al. · Journal of Business and Industrial Marketing · 25
Exploring consumers’ food-related decision-making style groups and their shopping behaviour
2015 · Ivan-Damir Anić, Edo Rajh, et al. · Economic Research-Ekonomska Istraživanja · 17
Differences in consumer decision-making styles among selected south-east European countries
2016 · Ivan-Damir Anić, Anita Ciunova-Shuleska, et al. · Economic Research-Ekonomska Istraživanja · 15
Market Segmentation in the Republic of Croatia According to Food-related Lifestyle
2008 · Tanja Kesić, Sunčana Piri Rajh, et al. · University of Zagreb University Computing Centre (SRCE) · 14
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Comparison of perceived value structural models
2012 · Sunčana Piri Rajh · University of Zagreb University Computing Centre (SRCE) · 12
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The Influence of Animosity, Xenophilia and Ethnocentric Tendencies on Consumers' Willingness to Buy Foreign Products (The Case of Croatia)
2005 · Tanja Kesić, Sunčana Piri Rajh, et al. · 12
Consumer Decision-Making Styles in the Digital Product Category
2022 · Sunčana Piri Rajh · Market-Tržište · 7
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The Impact of Quality and Price Consciousness on Brand Loyalty
2010 · Ivan‐Damir Anić, Sunčana Piri Rajh, et al. · University of Zagreb University Computing Centre (SRCE) · 4
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Adapting Consumer Style Inventory to Cultural Heritage Site Visiting Context
2023 · Sunčana Piri Rajh, Edo Rajh · Poslovna izvrsnost - Business excellence · 2
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Usporedba strukturnih modela percipirane vrijednosti
2012 · Sunčana Piri Rajh · Market-Tržište · 2
Razlike u stilovima odlučivanja potrošača s obzirom na spol ispitanika u Hrvatskoj
2010 · Ivan‐Damir Anić, Sunčana Piri Rajh, et al. · 2
Stilovi odlučivanja potrošača: testiranje metodologije i profiliranje stilova u Hrvatskoj
2009 · Ivan‐Damir Anić, Sunčana Piri Rajh, et al. · 2
Country Image and Product Brand Image as Competitive Marketing Strategy Factors
2003 · Tanja Kesić, Sunčana Piri Rajh, et al. · 2
Developing a Typology of Heritage Site Visitors: A Consumer Styles Inventory Approach
2024 · Sunčana Piri Rajh, Edo Rajh, et al. · Zagreb international review of economics and business/Zagreb international review of economics & business · 1
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Percepcija odnosaPercepcija odnosa cijene i kvalitete i cjenovna osjetljivost potrošača u kupnji elektroničkih proizvoda cijene i kvalitete i cjenovna osjetljivost potrošača u kupnji elektroničkih proizvoda
2017 · Sunčana Piri Rajh, Lidija Lijović · Zbornik Ekonomskog fakulteta u Zagrebu · 1
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Razlike u stilovima odlučivanja potrošača s obzirom na spol ispitanika uz poseban osvrt na Hrvatsku
2010 · Anić, Ivan-Damir, Piri Rajh, Sunčana, et al. · University of Zagreb University Computing Centre (SRCE) · 1
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Longitudinal study of food-related lifestyle of Croatian consumers
2009 · Tanja Kesić, Sunčana Piri Rajh · RePEc: Research Papers in Economics · 1
Utjecaj cijene i sniženja cijene na percipiranu kvalitetu
2006 · Sunčana Piri Rajh, Edo Rajh · University of Zagreb University Computing Centre (SRCE) · 1
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The Influence of Cognitive and Affective Factors on Consumers Willingness to Buy Foreign Products (The Case of Croatia)
2006 · Tanja Kesić, Sunčana Piri Rajh, et al. · 1
Poboljšavanje Interpretativnosti Perceptualnih Mapa Transformacijom Pravokutnih Koordinata
2001 · Edo Rajh, Sunčana Piri Rajh · University of Zagreb University Computing Centre (SRCE) · 1
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Obilježja ličnosti kao odrednice stilova odlučivanja o kupnji u kategoriji digitalnih proizvoda
2023 · Sunčana Piri Rajh · Zbornik Ekonomskog fakulteta u Zagrebu
Tipologija potrošača s obzirom na njihovu sklonost ostavljanju napojnice u restoranima
2021 · Sunčana Piri Rajh, Ivona Koledić · Zbornik Ekonomskog fakulteta u Zagrebu
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Uvodnik
2020 · Dubravka Sinčić Ćorić, Sunčana Piri Rajh · Market-Tržište
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Works count: 43
Citation count: 240
H-index: 8
I10-index: 8
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