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Author

Su-Fang Lee

Observed institution: Overseas Chinese University
OpenAlex ID: A5011728070
An Empirical Examination of Customer Perceptions of Mobile Advertising
2006 · Su-Fang Lee, Yuan-Cheng Tsai, et al. · Information Resources Management Journal · 83
An Exploratory Analysis of Relationships between Cellular Phone Uses' Shopping Motivators and Lifestyle Indicators
2016 · Wen-Jang Jih, Su-Fang Lee · Journal of Computer Information Systems · 55
The Impact of Web Visual Aesthetics on Purchase Intention
2019 · Pei-Yu Tseng, Su-Fang Lee · IEEE Eurasia Conference on IOT, Communication and Engineering (ECICE) · 21
Effects of Service Quality and Shared Value on Trust and Commitment: An Empirical Study of 3cs Product Customers in Taiwan
2007 · Wen-Jang Jih, Su-Fang Lee, et al. · International Journal of Business · 21
Investigating the Impact of Customer Relationship Management Practices of E-Commerce on Online Customer's Web Site Satisfaction
2006 · Su-Fang Lee, Wen-Jang ("Kenny") Jih, et al. · International Journal of E-Business Research · 13
Effects of Website Interactivity on e-Loyalty
2010 · Wen-Jang Jih, Su-Fang Lee, et al. · International Journal of E-Business Research · 8
Effects of e-CRM Value Perceptions on Website Loyalty
2010 · Wen-Jang Jih, Su-Fang Lee · International Journal of E-Business Research · 8
The Influence of Environmental Concern on Intention of Green Consumption — Moderating Effects of Moral Consciousness
2020 · Pei-Yu Tseng, Su-Fang Lee · Education and Awareness of Sustainability · 3
Effects of Social Presence and Social Capital on User Loyalty to the Social Networking Website
2017 · Wen-Jang (Kenny) Jih, Su-Fang Lee · International Journal of E-Business Research · 3
Exploring the Effects of Blog Visit Experience on Relationship Quality
2012 · Su-Fang Lee, Wen-Jang Jih · International Journal of E-Business Research · 2
An Empirical Examination of Customer Perceptions of Mobile Advertising
2009 · Su-Fang Lee, Yuan-Cheng Tsai, et al. · IGI Global eBooks · 1
An Empirical Examination of Customer Perceptions of Mobile Advertising
2008 · Su-Fang Lee, Yuan-Cheng Tsai, et al. · Electronic Commerce · 1
Beyond AIDA: evaluating Taiwan's international tourism marketing through an extended AIDA framework with CDJ-inspired evaluative mechanisms – a cross-cultural Asia-Pacific perspective
2026 · Su-Fang Lee, Hsing Lun Liu, et al. · Asia Pacific Journal of Marketing and Logistics
Instructional Effectiveness of Design Aesthetics: Common Curriculum in the College of Design
2020 · Pei-Yu Tseng, Su-Fang Lee · Education and Awareness of Sustainability
Social Presence’s Affects on User Relational Performance, Relational Information Process’ Role of Mediating, and Moderating Effects Caused by Variety of Social Media Websites
2015 · Su-Fang Lee, Chee-Wha Yann · Developments in marketing science: proceedings of the Academy of Marketing Science
Effects of e-CRM Value Perceptions on Website Loyalty
2011 · Wen-Jang Jih, Su-Fang Lee · IGI Global eBooks
Effects of Website Interactivity on E-Loyalty
2011 · Wen-Jang Jih, Su-Fang Lee, et al. · IGI Global eBooks
Investigating the Impact of Customer Relationship Management Practices of E-Commerce on Online Customer's Web Site Satisfaction
2011 · Su-Fang Lee, Wen-Jang (Kenny) Jih, et al. · IGI Global eBooks
Effects of Web-based Customer relationship management on Customer Satisfaction
2008 · Wen-Jang Jih, Su-Fang Lee, et al. · Advances in e-business research series
Consumer Perceptions of Mobile Advertising
2008 · Wen-Jang ("Kenny") Jih, Su-Fang Lee, et al. · Advances in information resources management (AIRM) book series
Investigating the Impact of Customer Relationship Management Practices of E-Commerce on Online Customer's Web Site Satisfaction
2008 · Su-Fang Lee, Wen-Jang ("Kenny") Jih, et al. · Electronic Commerce
An Empirical Study of the Convenience of Mobile Phones
2005 · Su-Fang Lee, Wen-Jang Jih
Works count: 22
Citation count: 219
H-index: 7
I10-index: 5
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