Work

Social Presence’s Affects on User Relational Performance, Relational Information Process’ Role of Mediating, and Moderating Effects Caused by Variety of Social Media Websites

Year: 2015

Type: book-chapter

Study design: Observational Study

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-24184-5_110

Authors: Su-Fang Lee, Chee-Wha Yann

Institution: Overseas Chinese University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2490218950

FWCI:

Cites: 37

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Related to: 10