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Waldemar Pfoertsch

B2B Brand Management
2007 · Philip Kotler, Waldemar Pfoertsch · Springer eBooks · 309
Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies
2007 · Philip Kotler, Waldemar Pfoertsch · Journal of Business and Industrial Marketing · 260
H2H Marketing: The Genesis of Human-to-Human Marketing
2020 · Philip Kotler, Waldemar Pfoertsch, et al. · Springer eBooks · 150
Ingredient Branding: Making the Invisible Visible
2010 · Philip Kotler, Waldemar Pfoertsch · Springer eBooks · 82
Inbranding: Development of a Conceptual Model
2007 · Cheryl Luczak, Waldemar Pfoertsch, et al. · Academy of Marketing Studies journal · 22
H2H Marketing: The Genesis of Human-to-Human Marketing
2020 · Philip Kotler, Waldemar Pfoertsch, et al. · 20
The Globalization of Chinese Companies: Strategies for Conquering International Markets
2011 · Arthur Yeung, Katherine Xin, et al. · 19
Integrating Artificial Intelligence with Customer Experience in Banking: An Empirical Study on how Chatbots and Virtual Assistants Enhance Empathy
2023 · Waldemar Pfoertsch, Kejsi Sulaj · International Conference on Computing, Networking, Telecommunications & Engineering Sciences Applications (CoNTESA) · 17
Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective
2008 · Waldemar Pfoertsch, Christian Linder, et al. · RePEc: Research Papers in Economics · 16
H2H Marketing: Case Studies on Human-to-Human Marketing
2023 · Philip Kotler, Waldemar Pfoertsch, et al. · Business Cases Review · 14
The Current State of Marketing
2020 · Philip Kotler, Waldemar Pfoertsch, et al. · Springer eBooks · 13
Business-to-business marketing : analysis and practice
2011 · Joseph J. Giglierano, R Vitale, et al. · Prentice Hall eBooks · 11
The New Paradigm: H2H Marketing
2020 · Philip Kotler, Waldemar Pfoertsch, et al. · Springer eBooks · 9
Transformational Sales: Making a Difference with Strategic Customers
2015 · Philip Kotler, Marian Dingena, et al. · Springer eBooks · 9
H2H Management: Putting Trust and Brand in Focus
2020 · Philip Kotler, Waldemar Pfoertsch, et al. · Springer eBooks · 8
Basics of Ingredient Branding
2010 · Philip Kotler, Waldemar Pfoertsch · Springer eBooks · 7
Chapter 11 What's a Business-to-Business Company? B2B Knowledge of Future Business Leaders
2012 · Waldemar Pfoertsch, Hendrik Scheel · Advances in business marketing & purchasing/Advances in business marketing and purchasing · 6
Rethinking Operative Marketing: The H2H Process
2020 · Philip Kotler, Waldemar Pfoertsch, et al. · Springer eBooks · 5
Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: A Component Supplier's Persepctive
2011 · Waldemar Pfoertsch, Junsong Chen · Academy of Marketing Studies journal · 5
An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively
2024 · Philip Kotler, Waldemar Pfoertsch, et al. · Business Cases Review · 4
The New Paradigm: H2H Marketing
2024 · Philip Kotler, Waldemar Pfoertsch, et al. · Business Cases Review · 3
Investigation of the Digitalisation Process of Traditional Businesses and Its Concept for Retail
2023 · Waldemar Pfoertsch, Maaruf Ali · Lecture notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering · 3
Case Study: Patagonia—A Human-Centered Approach to Marketing
2023 · Charlotte Schatz, Waldemar Pfoertsch · Business Cases Review · 3
Application of Combined SWOT and AHP for Strategy Development: A Case of Slow Fashion Brand in Bandung, Indonesia
2020 · Dandy Aldilax, Waldemar Pfoertsch · The Asian Journal of Technology Management (AJTM) · 3
What's a Business-to-business Company? B2b Knowledge of Future Business Leaders
2012 · Waldemar Pfoertsch, Hendrik Scheel · 3
Works count: 78
Citation count: 1,022
H-index: 11
I10-index: 12
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