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Yana Andonova

Observed names: Andonova, Yana, Y. Andonova, Yana G. Andonova
ORCID: 0000-0002-4264-4571
Observed ORCID: 0000-0002-4264-4571
OpenAlex ID: A5020247140
Internet of Things: Convenience vs. privacy and secrecy
2015 · Bruce D. Weinberg, George R. Milne, et al. · Business Horizons · 238
Closer together or further apart? Values of hero generations Y and Z during crisis
2021 · Shabnam Azimi, Yana Andonova, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 49
Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry
2021 · Yana Andonova, Nwamaka A. Anaza, et al. · Business Horizons · 43
Big names and small price tags: an analysis of celebrity endorsement on consumers’ perceptions of price, quality, and intent to purchase
2021 · Delancy H. S. Bennett, Nwamaka A. Anaza, et al. · The Journal of Marketing Theory and Practice · 32
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2023 · Shabnam Azimi, Yana Andonova · Marketing Intelligence & Planning · 18
DPS 2.0: on the road to a cashless society
2022 · Nwamaka A. Anaza, Delancy H. S. Bennett, et al. · Marketing Letters · 16
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Loyalty 3.0: How big data and gamification are revolutionizing customer and employee engagement
2013 · Yana Andonova · Journal of Marketing Analytics · 11
Allow Me to (re)introduce Myself: an Experiential Learning Rebranding Project Within the Context of Professional Sports
2019 · Delancy H. S. Bennett, Geraldo Matos, et al. · Marketing Education Review · 8
The Relationships among Self-Brand Congruence, Brand Attachment, Customer Engagement, and Brand Loyalty
2014 · Yana Andonova, Elizabeth Gelfand Miller, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 7
Internet killed the radio star?
2021 · Atanas Nik Nikolov, Yana Andonova, et al. · Journal of Marketing Communications · 6
Let’s not talk about men: When meaningful female-to-female interaction and dialogue drive higher box office sales
2023 · Robert D. Evans, I. Karabas, et al. · Journal of Global Scholars of Marketing Science · 5
Customer Engagement: Perceived Benefits and Effect of Individual and Brand Personality on Engagement Behaviors
2016 · Andonova, Yana · Scholarworks (University of Massachusetts Amherst) · 3
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Minority students corporate engagement programs: Addressing the ad industry’s problem with minorities
2020 · Delancy H. S Bennett, Geraldo Matos, et al. · Journal of Education for Business
The Effectiveness of Celebrity Endorsement on Purchase Behavior: Do Celebrities Raise The Bar?
2019 · Delancy Bennett, Yana Andonova, et al. · Association of Marketing Theory and Practice Conference (AMTP)
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Works count: 14
Citation count: 436
H-index: 8
I10-index: 7
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