Work

Internet killed the radio star?

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2021.1998192

Authors: Atanas Nik Nikolov, Yana Andonova, Yang He

Institutions: Appalachian State University, Murray State University, Belmont University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3210037836

FWCI: 0.486

Cites: 51

Cited by: 6

Related to: 10