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Nicola E. Stokburger-Sauer

Observed names: Nicola E. Stockburger-Sauer, Nicola E. Stokburger‐Sauer, Nicola Stokburger-Sauer, Stokburger-Sauer, Nicola
ORCID: 0000-0002-3349-3572
Observed ORCID: 0000-0002-3349-3572
OpenAlex ID: A5021888711
Drivers of consumer–brand identification
2012 · Nicola Stokburger-Sauer, S. Ratneshwar, et al. · International Journal of Research in Marketing · 970
Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance
2012 · Ursula S. Grissemann, Nicola E. Stokburger-Sauer · Tourism Management · 761
Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment
2008 · Hans H. Bauer, Nicola E. Stokburger-Sauer, et al. · Journal of Sport Management · 537
Is luxury just a female thing? The role of gender in luxury brand consumption
2011 · Nicola E. Stokburger-Sauer, Karin Teichmann · Journal of Business Research · 316
Brand community: Drivers and outcomes
2010 · Nicola Stokburger-Sauer · Psychology and Marketing · 310
Destination attractiveness and destination attachment: The mediating role of tourists' attitude
2016 · Bernd Frederik Reitsamer, Alexandra Brunner-Sperdin, et al. · Tourism Management Perspectives · 257
Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
2015 · Kurt Matzler, Andreas Strobl, et al. · Tourism Management · 241
Brand personality: A meta-analytic review of antecedents and consequences
2013 · Martin Eisend, Nicola E. Stokburger-Sauer · Marketing Letters · 230
The role of aesthetic taste in consumer behavior
2011 · Wayne D. Hoyer, Nicola E. Stokburger-Sauer · Journal of the Academy of Marketing Science · 175
The impact of emotional labor on employees’ work-life balance perception and commitment: A study in the hospitality industry
2017 · Verena Hofmann, Nicola E. Stokburger-Sauer · International Journal of Hospitality Management · 172
The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy
2011 · Nicola E. Stokburger-Sauer · Tourism Management · 169
The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity
2016 · Benedikt Schnurr, Alexandra Brunner-Sperdin, et al. · Marketing Letters · 117
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Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness
2017 · Nicole Koschate-Fischer, Wayne D. Hoyer, et al. · Journal of the Academy of Marketing Science · 113
Motivational Drivers of Content Contribution to Company‐ Versus Consumer‐Hosted Online Communities
2015 · Karin Teichmann, Nicola E. Stokburger‐Sauer, et al. · Psychology and Marketing · 93
Destination’s social media communication and emotions: An investigation of visit intentions, word-of-mouth and travelers’ facially expressed emotions
2021 · Lisa Schoner-Schatz, Verena Hofmann, et al. · Journal of Destination Marketing & Management · 85
Consumer advisors revisited: What drives those with market mavenism and opinion leadership tendencies and why?
2009 · Nicola E. Stokburger‐Sauer, Wayne D. Hoyer · Journal of Consumer Behaviour · 75
Value cocreation at its peak: the asymmetric relationship between coproduction and loyalty
2016 · Nicola E. Stokburger-Sauer, Ursula Scholl-Grissemann, et al. · Journal of service management · 70
Measurement Characteristics of Aaker's Brand Personality Dimensions: Lessons to be Learned from Human Personality Research
2013 · Martin Eisend, Nicola E. Stokburger‐Sauer · Psychology and Marketing · 58
How and when effective customer journeys drive brand loyalty: the role of consumer-brand identification
2024 · Bernd F. Reitsamer, Nicola E. Stokburger-Sauer, et al. · Journal of service management · 43
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Consumers' self‐construal : Measurement and relevance for social media communication success
2021 · Verena Hofmann, Lisa Marie Schwayer, et al. · Journal of Consumer Behaviour · 42
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The relevance of holistic website perception. How sense-making and exploration cues guide consumers' emotions and behaviors
2014 · Alexandra Brunner-Sperdin, Ursula S. Scholl-Grissemann, et al. · Journal of Business Research · 42
Masked smiles matter – employee verbal expertise and emotion display during COVID-19
2021 · Verena Hofmann, Nicola E. Stokburger-Sauer, et al. · Service Industries Journal · 34
The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity
2016 · Karin Teichmann, Ursula Scholl-Grissemann, et al. · Journal of Interactive Marketing · 34
Can a smile help healing service failures? The interplay of employee emotions, guest emotions and justice perceptions for successful service recoveries in the hospitality industry
2023 · Nicola E. Stokburger-Sauer, Verena Hofmann · Journal of Hospitality and Tourism Management · 32
Adolescents’ perceived brand deprivation stress and its implications for corporate and consumer well-being
2017 · Carmen-Maria Albrecht, Nicola E. Stokburger-Sauer, et al. · Psychology and Marketing · 28
Works count: 88
Citation count: 5,245
H-index: 26
I10-index: 35
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