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Nishita Pruthi

Observed names: Nishita Purthi, Pruthi, Nishita
ORCID: 0000-0002-6094-0972
Observed ORCID: 0000-0002-6094-0972
OpenAlex ID: A5031181996
Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis
2023 · Lie Ao, Rohit Bansal, et al. · Sustainability · 532
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From virtual observations to business insights: A bibliometric review of netnography in business research
2023 · Rohit Bansal, Carla Martinho, et al. · Heliyon · 34
Optimizing Augmented Reality and Virtual Reality for Customer Engagement
2022 · Rohit Bansal, Gunjan Shukla, et al. · Advances in marketing, customer relationship management, and e-services book series · 24
The Impact of Online Reviews on Sustainable Product Adoption in the Food Industry: A Serial Mediation Effect of Consumer Trust and Perceived Value
2025 · Zahid Hussain, Arman Khan, et al. · Journal of Promotion Management · 22
Developing Customer Engagement Through Artificial Intelligence Tools: Roles and Challenges
2022 · Rohit Bansal, Nishita Pruthi, et al. · Advances in marketing, customer relationship management, and e-services book series · 22
Role of Customer Engagement in Building Customer Loyalty- A Literature Review
2021 · Rohit Bansal, Nishita Pruthi · Samvakti Journal of Research in Business Management · 21
Consumer Adoption of Technologies: A Mindset-Oriented Approach
2023 · Kazi Turin Rahman, Rohit Bansal, et al. · Emerald Group Publishing Limited eBooks · 17
Avatar-Based Influencer Marketing: Demystifying the Benefits and Risks of Marketing Through Virtual Influencers
2023 · Rohit Bansal, Nishita Pruthi · Advances in marketing, customer relationship management, and e-services book series · 9
AI ‐Enabled Environmental Auditing and Sustainability Disclosure: Green Reporting Capability as Mediator and Digital Compliance Culture as Moderator
2026 · Md. Saiful Islam, Zahid Hussain, et al. · Corporate Social Responsibility and Environmental Management · 7
How process automation and employee training jointly drive workflow efficiency: the conditional impact of industry-specific technological expertise
2025 · Zahid Hussain, Rohit Bansal, et al. · International Journal of Productivity and Performance Management · 7
An Empirical Study on Customer Perception Towards Digital Marketing in the Banking Sector
2024 · Nishita Pruthi, Rohit Bansal · SEDME (Small Enterprises Development Management & Extension Journal) A worldwide window on MSME Studies · 4
Diving Into the Consumer's Mind: Tools, Roles, and Ethical Concerns of Neuromarketing
2023 · Rohit Bansal, Nishita Pruthi, et al. · Advances in marketing, customer relationship management, and e-services book series · 4
Demystifying the Benefits and Challenges of Virtual Learning for Differently Abled Students
2024 · Rohit Bansa, Tamanna Bansal, et al. · BENTHAM SCIENCE PUBLISHERS eBooks · 3
Embedding Sustainability in Project Management: A Comprehensive Overview
2023 · Ramakrishnan Vivek, Rohit Bansal, et al. · Advances in environmental engineering and green technologies book series · 3
A Systematic Literature Review on Student Engagement in Online Learning Amid COVID-19
2023 · Rohit Bansal, Jitendra Kumar Singh, et al. · Advances in educational technologies and instructional design book series · 3
SME Survival During the COVID-19 Pandemic: An Outlook of Threats and Digital Transformation
2022 · Shikha Singh, Nishita Pruthi · Advances in business strategy and competitive advantage book series · 3
Leveraging Big Data Analytics in the Healthcare Sector: A Look at Applications and Challenges
2022 · Rohit Bansal, Shivangi Singh, et al. · Advances in marketing, customer relationship management, and e-services book series · 3
Exploring grey rocking as a mediator between employee intelligence and disengagement in toxic work climates
2026 · Rohit Bansal, Y.Suryanarayan Murthy, et al. · Journal of Open Innovation Technology Market and Complexity · 2
Consumer intensity drivers and adaptive marketing agility: Empirical evidence of mediating spillovers and co-evolution with moderating algorithmic amplification
2025 · Rohit Bansal, Y. Suryanarayana Murthy, et al. · Journal of Open Innovation Technology Market and Complexity · 2
Insights from bibliometric analysis on customer engagement in the banking industry
2023 · Rohit Bansal, Nishita Pruthi · International Journal of Electronic Marketing and Retailing · 2
Understanding Big Data Applications in the Healthcare Industry
2023 · Rohit Bansal, Shweta Saini, et al. · International Conference on Advanced Computing & Communication Technologies (ICACCTech) · 1
A Systematic Literature Review on Student Engagement in Online Learning Amid Covid-19
2022 · Dr. Rohit Bansal, Nishita Pruthi · Towards Excellence · 1
Digital Well-Being Pedagogy and Academic Performance in Marketing Education: The Importance of Attention Regulation and AI Dependency
2026 · Nishita Pruthi, Jihene Mrabet, et al. · Marketing Education Review
Sustainable Consumerism 6.0: Integrating Human Values, Technology, and Regenerative Mindsets
2026 · Y. Suryanarayana Murthy, Rohit Bansal, et al. · Emerald Group Publishing Limited eBooks
Mapping the Knowledge Landscape of Mental Health Stigma and Digital Interventions: A Bibliometric Study
2026 · Rohit Bansal, Yamijala Suryanarayan Murthy, et al. · Global Clinical Engineering Journal
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Works count: 33
Citation count: 726
H-index: 8
I10-index: 7
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