Work

Avatar-Based Influencer Marketing: Demystifying the Benefits and Risks of Marketing Through Virtual Influencers

Year: 2023

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-8898-0.ch005

Authors: Rohit Bansal, Nishita Pruthi

Institution: Maharshi Dayanand University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4377261641

FWCI: 6.03

Cites: 6

Cited by: 9

Related to: 10