Work

An Empirical Study on Customer Perception Towards Digital Marketing in the Banking Sector

Year: 2024

Type: article

Study design: Observational Study

Source: SEDME (Small Enterprises Development Management & Extension Journal) A worldwide window on MSME Studies

DOI: 10.1177/09708464241247877

Authors: Nishita Pruthi, Rohit Bansal

Institution: Maharshi Dayanand University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4395453041

FWCI: 0.976

Cites: 11

Cited by: 4

Related to: 10