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Widyarso Roswinanto
Institution:
PPM School of Management
Observed institution:
PPM School of Management
ORCID:
0000-0001-5172-615X
Observed ORCID:
0000-0001-5172-615X
OpenAlex ID:
A5036097084
Religious boycott in Indonesia: investigation of antecedents and the effect of religiosity dimensions
2021
·
Widyarso Roswinanto
, Siti Nuraisyah Suwanda
·
Journal of Islamic marketing
·
56
Investigating the Advertising Antecedents to and Consequences of Brand Experience
2014
·
Widyarso Roswinanto
, David Strutton
·
Journal of Promotion Management
·
46
Pengaruh Perceived Ease Of Use, Perceived Usefulness, Dan Perceived Enjoyment Terhadap Minat untuk Terus Menggunakan Aplikasi Investasi di Indonesia
2023
·
Ivan Agus Setiawan Pambudi
, Widyarso Roswinanto
, et al.
·
Journal of Management and Business Review
·
31
PDF
Can vague brand slogans promote desirable consumer responses?
2014
·
David Strutton
, Widyarso Roswinanto
·
Journal of Product & Brand Management
·
22
Market orientation: an option for universities to adopt?
2015
·
Trang P. Tran
, Charles Blankson
, et al.
·
International Journal of Nonprofit and Voluntary Sector Marketing
·
14
Optimalisasi Strategi Promosi Digital di Era Digitalisasi: Sebuah Kajian Komprehensif pada PT Glamourix AFA Indonesia Skincare 2022-2023
2023
·
Bintang Hermanses
, Widyarso Roswinanto
·
Journal of Emerging Business Management and Entrepreneurship Studies
·
8
PDF
Compensatory Solution: Can it Save a Company from a Service Failure?
2016
·
Trang P. Tran
, Widyarso Roswinanto
, et al.
·
Services Marketing Quarterly
·
6
Learning Styles and Marketing Communication Media: Relationships and the Effects on Brand Responses
2014
·
Widyarso Roswinanto
·
Developments in marketing science: proceedings of the Academy of Marketing Science
·
4
Consumer Decision-Making Process dan Perbandingan Brand Image Produk Parfum Menengah di Pasar Indonesia
2025
·
Resyla Amadea
, Widyarso Roswinanto
·
Journal of Management and Business Review
·
2
Faktor Terpenting Yang Mempengaruhi Orang Tua Dalam Memilih Sekolah Swasta Di Masa Pandemi Covid-19
2022
·
Edberg Nozomi Yohanes Warbung
, Widyarso Roswinanto
·
Journal of Law Administration and Social Science
·
2
PDF
Belief Transfers in Co-branding and Brand Extension and the Roles of Perceptual Fit
2015
·
Widyarso Roswinanto
·
University of North Texas Digital Library (University of North Texas)
·
2
PDF
Anteseden Niat Pembelian Dalam Aplikasi Online Food Delivery Services: Pengembangan Model Kaur, Et Al. (2020)
2022
·
Aloysius Haryo Nugroho
, Mario Stefanus Rezky Siemaputra
, et al.
·
Jurnal Manajemen Pemasaran
·
1
PDF
From Inquiry to Purchase: Decision-Making and Persuasion in Premium Residential Brokerage
2026
·
Valeriana Maria Clarins
, Widyarso Roswinanto
·
Business Review and Case Studies
PDF
Market-Driven Marketing Strategy for a Captive-Dominant Energy Insurer: a Case Study of PT. Asuransi Tugu Pratama Indonesia, Tbk
2026
·
Carolina Ledy Babbyana
, Widyarso Roswinanto
·
Business Review and Case Studies
PDF
The Influence of Search Engines and Generative AI on Trust, Satisfaction, and Purchase Intention: An Experimental Study
2025
·
Widyarso Roswinanto
, Heidi Maulani
·
Jurnal Ilmu Manajemen & Ekonomika
PDF
Examining the Influence of Perceived Online Search Benefits and Perceived Offline Purchase Benefits on Webrooming Intention with Product Category as Moderator
2024
·
Ziyad Muhammad Farhan
, Widyarso Roswinanto
·
Sciendo eBooks
Influence of Variables: Pharmacist Recommendation, Positive Word of Mouth, Brand Popularity, and Perceived Effectiveness on Attitude Toward Brand with Trust Toward Brand as a Mediating Variable in the OTC Drug
2024
·
Pauline Gunanta
, Widyarso Roswinanto
·
Sciendo eBooks
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Works count:
17
Citation count:
194
H-index:
6
I10-index:
5
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